ThisHasToSTOP toolkit has been created to support collective, community-led action to tackle misogyny and violence against women and girls (VAWG).

We actively encourage local authorities, public sector bodies, educational institutions and non-profit and community organisations to use, adapt, and build upon these materials to meet the unique needs of their communities.

Licence

Unless otherwise stated, all resources within the ThisHasToSTOP Toolkit are made available under a Creative Commons Attribution-Non-Commercial 4.0 International (CC BY-NC 4.0) license.

This means you are free to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) under the following terms:

• Attribution (BY): You must give appropriate credit, provide a link to the license - https://creativecommons.org/licenses/by-nc/4.0/ - and indicate if changes were made.

• Non-Commercial (NC): You may not use the material for commercial purposes.

What is meant by Commercial and Non-Commercial Use?

We want to keep this toolkit free and accessible for public benefit, while safeguarding the toolkit from commercial exploitation and ensuring it remains a free, trusted public resource.

• Permitted (Non-Commercial) Examples:

  • A council using the posters and flyers in a community safety campaign.

  • A school or charity running training workshops for young people using our resources.

  • An NHS trust hosting the digital assets on their staff intranet to raise awareness.

• Prohibited (Commercial) Examples:

  • Selling the physical or digital toolkit resources to third parties.

  • A private consultancy charging a fee to deliver training workshops using our unmodified or modified slides.

  • Using our campaign imagery on merchandise (e.g. t-shirts, tote bags) sold for profit.

If you are unsure whether your planned use is commercial, or if you wish to negotiate a commercial license, please contact us at info@social-engine.co.uk.

Giving “Appropriate Credit"

Whenever you share or adapt our materials, you must provide clear attribution. This ensures that the evidence-based origin of the campaign is recognised, and others can find the source materials.

Your credit should include the ThisHasToSTOP logo, a link to the ThisHasToSTOP toolkit website, and a note if changes were made.

Examples of how to credit us:

• For a physical or digital leaflet/booklet: Place the credit on the inner cover, first page, or back page.

  • Example text: "Based on materials from the ThisHasToSTOP Toolkit (www.thishastostop.org.uk). Licensed under CC BY-NC 4.0."

• For a presentation or training slide deck: Place the credit on the introductory slide or the final slide.

  • Example text: "Some slides in this presentation have been adapted from the ThisHasToSTOP educational resources (www.thishastostop.org.uk)."

• For social media graphics or website pages: Include a short text tag or link in the post caption or webpage footer.

  • Example text: "Campaign graphics adapted from @ThisHasToSTOP (www.thishastostop.org.uk)."

Adapting the materials/ resources

We recognise that every community is different. Users are encouraged to adapt campaign materials, training resources and educational content to reflect local audiences, priorities and delivery settings. However, we wish to protect the integrity of the evidence-based principles that underpin ThisHasToStop.

Please follow these guidelines depending on how much you change the materials:

Minor Adaptations (Keep ThisHasToSTOP Branding)

If you are making small changes to customise the resources for your area, you should keep the ThisHasToSTOP branding visible and dominant. You may add your own logo but it should be secondary to the primary ThisHasToSTOP branding.

• Examples of minor adaptations:

  • Adding local helpline numbers, QR codes, or support service contact details to a flyer.

  • Adding your local Council or Police Force logo next to the ThisHasToSTOP logo to show partnership.

  • Updating a localised demographic case study in a training slide.

Substantial Modifications (Remove Primary Branding)

If you make significant structural, visual, or textual changes to the resources, you must remove the primary ThisHasToSTOP branding/logo. This prevents users from assuming we have vetted or officially endorsed your modified version, while still ensuring we get credit for the foundational work.

• Examples of substantial modifications:

  • Redesigning the graphics with entirely different colour schemes, photography, or messaging style.

  • Combining our learning resources with another external framework to create a brand-new training programme.

  • Rewriting the core definitions or changing the underlying behaviour change methodology.

• How to credit us for substantial modifications:

  • Do not use the main ThisHasToSTOP logo at the top of the resource. Instead, use a text-only attribution in a secondary location (like a footnote or resource credits page).

  • Example text: "This training module was developed by [insert your organisation’s name], based on foundational concepts and evidence-based structures from the ThisHasToSTOP Toolkit (www.thishastostop.org.uk)."

Responsible use

The Toolkit is intended to support the prevention of misogyny and violence against women and girls through education, behaviour change and community action.

Our materials must not be used:

• To promote discrimination, hatred, or harassment of any kind.

• In connection with any political campaigning or partisan lobbying.

• To support commercial or for-profit enterprises (unless explicitly authorised by us).

• In any way that misrepresents the aims, core evidence base, or values of the ThisHasToSTOP campaign.

Feedback and improvement

We love seeing how communities take these materials and bring them to life!

We strongly encourage you to share your local adaptations, case studies, or feedback with us. By telling us how you used the toolkit, you help us understand what works, build a stronger national evidence base, and plan future resources.

Please send your examples, designs, and stories to: info@social-engine.co.uk.

The best of luck!

Let’s work together to build a safer and more respectful world for women and girls.